How do you intend to run it? How long do you intend to sustain it? What is your core motivation and how will you measure your success?...
Launching a project is not all that matters, some persons initiate brilliant ideas but in no time the returns from such ideas begin to depreciate due to lack of maintenance.
No plan in place to keep such ideas profitable! No matter how durable the project maybe, in the absence of a sustainable plan, it gradually becomes less or unprofitable.
Maintenance requires as much effort as initiation... At times, all you need is to maintain that which is already in progress and not something new!
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